Using Stories Before Stats: How to Engage with Climate Tech

Spenser Meeks
Apex Presentations
It makes sense that climate tech companies are trying to address complicated problems that require complicated solutions, but at this stage in the energy transition we can no longer rely on "facts speaking for themselves". Curious, but often unfamiliar, audiences are being confused or out right repelled by technical messaging. We must share more relatable stories to win over the non-technical people that we need to be on our side.

Session Description

Most climate tech companies that have been around for more than a few years have deep roots in engineering or at least some technical discipline. It makes sense, as a whole we are trying to address complicated problems that require complicated solutions, but at this stage in the energy transition we can no longer rely on “facts speaking for themselves”.

Curious, but often unfamiliar, audiences that we need to participate are being confused or out right repelled by technical messaging. We need more to share more relatable stories to build our workforce, win over decision makers, and drive policy change that depends on non-technical people.

 

About Your Speaker

Presentation consultant, Spenser Meeks works with individuals and organizations to amplify communication, connection, and confidence so they can make a lasting impact on the world. He mentors with passion, guiding his clients to effectively strengthen and elevate their messaging to new heights.

With fifteen years acting on stage, five years acting in sales, and an insatiable appetite for helping technical professionals bring their ideas to life, this recovering engineer knows how to help you rock a platform, connect with a crowd and inspire action.
Spenser’s humorous approach engages groups and empowers them with the frameworks they need to rapidly hone live messaging into clear, captivating stories. He is passionate about the clean energy transition and emboldening advocates to take their audiences on a memorable journey.

When not coaching or training, Spenser can be found mixing weird cocktails, bribing his toddler with snacks (he LOVES tomatoes), and reveling at the ubiquitously good food in Portland OR.

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